When Hype Outpaces Operations
Every month, this cosmetics brand launched products that set social feeds on fire. Fans rushed to check out within minutes, sending thousands of orders flooding in. On big days, volume spiked from 1,000 to 7,000 orders almost overnight.
With more than 500 SKUs and heavy reliance on bundled kits, the logistics strain showed quickly. Their old provider fell behind, mispacked orders, and left inventory accuracy in question. For a brand built on trust, delays and errors risked eroding customer excitement.
Building a Launch-Proof Fulfillment Playbook
Dropp stepped in with a model designed for volatility. We built staffing flexibility into their launch calendar, ready to absorb 600% spikes without missing SLA windows. Our kitting and assembly workflows turned complex bundles into routine operations, so influencer kits and seasonal promos left the warehouse exactly as designed.
Behind the scenes, SOCS-compliant cycle counting kept their 500+ SKUs accurate down to the unit, ensuring nothing slipped between the cracks.
Growth Without the Growing Pains
This operational backbone changed the trajectory of their launches. Customers received orders within promised timeframes, no matter how wild the spike. Bundles, once a fulfillment headache, became a reliable sales driver. And with inventory reporting clean and audit-ready, the brand gained confidence to expand with its DTC dominance.
Instead of scrambling to keep up with demand, the brand now sees every drop as an opportunity to strengthen loyalty. Orders ship on time, bundles arrive just as customers imagined, and inventory discrepancies are nearly eliminated. What used to feel like chaos is now a repeatable formula for growth, powered by a fulfillment partner built for speed and accuracy.
"Dropp transformed our fulfillment operations. What used to be our biggest challenge is now our competitive advantage."
— Beauty & Cosmetics Brand Partner