The Fulfillment Backbone Behind a Celebrity Pet Supply Brand

This pet supply brand entered the market with star power on its side—celebrity backing, influencer buzz, and even signed products tucked into customer packages. But behind the hype, the team lacked the operational backbone to keep up. They had no systems for ecommerce fulfillment and no experience turning orders into a reliable day-to-day operation.

Dropp stepped in to lay the groundwork. We helped the brand build their Shopify and TikTok Shop fulfillment capability from scratch—setting up SKUs, barcodes, and compliance-ready packaging standards. Our team also provided hands-on support for packaging design and branding, offering insights that transformed unboxing into a true customer experience.

Influencer orders were given a premium touch, with customized packaging and creative inserts, including a lottery draw for celebrity-signed gifts. When an urgent order needed to be delivered to the UK, our team not only shipped it on time but arranged for it to be hand-delivered directly to the destination. To support rising demand and meet the strict SLAs of major B2B retailers, we added weekend shifts, turning fulfillment into a 7-day operation that kept both customers and platforms satisfied.

The results came quickly. Within two years, order volume scaled 10x, pushing the brand from a handful of daily orders to a full-scale operation. As momentum grew, the business expanded into seven new sales channels, including major retailers like Amazon and Chewy. Dropp absorbed the complexity of routing guides, B2B workflows, and platform integrations so the team could focus entirely on growth.

What began as a celebrity-backed buzz has since matured into a multi-channel business. With custom packaging, reliable operations, and compliance-ready fulfillment, the brand scaled rapidly while delivering the premium customer experience fans expected.