The Omnichannel Partner Behind a Fast-Growing Fashion Brand

This women's apparel brand had no shortage of demand. With 100,000+ SKUs and retail partnerships spanning Macy's, Nordstrom, Sephora, and TJ Maxx, orders poured in from every direction. The challenge? Each retailer came with its own detailed routing guide — sometimes over 100 pages long — and the smallest misstep risked costly chargebacks.

Their old solution split fulfillment in two: one warehouse handling B2B replenishment, another for DTC. Two teams, two sets of inventory, and endless reconciliation issues. Instead of efficiency, they found themselves juggling complexity and losing control of both costs and customer experience.

Dropp brought both sides of their business together. With deep experience in retail replenishment and DTC fulfillment, we streamlined operations into a single warehouse and system, giving the brand full visibility and control over inventory.

Our team navigated the maze of retailer routing guides, ensuring every pallet, carton, and label met compliance standards—no more chargebacks. At the same time, we managed small-parcel DTC orders with the same precision, seamlessly balancing the two workflows side by side.

By consolidating operations, the brand also gained financial clarity: one inventory pool, one set of controls, and the ability to manage cash more effectively while scaling.

With Dropp as their backbone, the brand no longer worries about juggling multiple warehouses or failing retailer audits. Complex replenishment orders are processed quickly and correctly, meeting every SLA. Small-parcel DTC shipments move out just as efficiently, keeping customers happy.

What was once a logistical tangle is now a unified, efficient fulfillment engine, capable of handling 100,000+ SKUs, replenishing retailers nationwide, and scaling alongside the brand's rapid growth.