How a Streetwear Brand Transformed Fulfillment for the Livestream Era

This streetwear brand built its success on live shopping, where demand surged unpredictably with every drop on streaming platforms. But while sales exploded, their in-house warehouse couldn't keep up.

Operations relied on manual pick lists and data entry, leading to slow turnaround times and mis-ship rates as high as 10%. What's worse, the faster their livestream sales grew, the slower fulfillment became — turning customer excitement into customer frustration and holding back the rapid growth.

Dropp stepped in with a smooth transition plan. We stabilized their in-house operation with immediate process improvements, then migrated them into Dropp's fulfillment network without disruption. The results were immediate.

Error rates that once hit 10% dropped to near zero. Efficiency improved by 60% through RF scanning, barcode-driven inventory, and automated packing systems that kept products moving out the door the same day. Even with randomized inbound shipments — from small accessories to oversized collectibles — Dropp standardized every product entry and slotted it accurately, turning unpredictable flows into a reliable inventory system.

Our team also took over the daily reconciliation of sales reports and order syncing, giving the brand hands-off operations while we managed the details behind the scenes.

With Dropp as their backbone, livestream drops are now fulfilled the same day, error-free. Inventory accuracy holds steady across multiple warehouses. And as the brand expands into more platforms, from TikTok Shop to Instagram Live, fulfillment scales right alongside it.

What was once a warehouse roadblock is now a streamlined growth engine — one that lets the brand focus entirely on selling, while Dropp powers everything that comes after the checkout button.